AE

AE, led by AE KIM, is a brand rooted in the art of embroidery, applied to both silver and fabric. Since its inception in 2016, the brand has expanded its focus from jewelry and objets d'art, gradually incorporating a diverse range of elements. AE transforms the static and flat aspects of embroidery into dynamic, three-dimensional expressions, showcasing its unique beauty within the realms of metal and fabric.

The brand allows one to experience the inherent beauty of embroidery within both metal and fabric, unraveling the distinctive charm of embroidery within the contrasting materials of metal and the familiar texture of fabric.

Currently, AE operates in the form of continuous collections centered around themes, rather than seasonal collections. Embroidery, as a key element, is integrated into silver and fabric to articulate the collections. In the realm of silver, AE employs embroidery as a technique for silver jewelry, encapsulating the brand's unique approach. In the fabric domain, elements of embroidery are seamlessly woven into various products, such as bags and fabric items, showcasing the versatility of embroidery within AE's creations.

'La Vie en Rose'

"We only need this: a few cigarettes, a cup of coffee, and a bit of conversation, you and me, and five dollars."

- from the movie "Reality Bites" -

From this conversation, AE explored, "When do we feel the most beautiful, not just on the surface but deeply inside? From what did we feel simple happiness?" These thoughts and questions mark the beginning of our collection, "La Vie en Rose". AE have expressed those beautiful moments through classic elements like roses and cigarettes, capturing them in embroidery. Using metallic threads, we aim to maximize the luxury of the pieces in this collection. We have incorporated fundamental and addictive classic elements into this collection.

KEY ITEMS

Schedule Showroom Appointment

AE WEBSITE

AE INSTAGRAM